Multicultural Beauty Market

The multicultural consumer is a lifestyle shift from more homog-enous groups to multidimen-sional groups that may share preferences and values.

Multicultural beauty market. We need to recognise and incorporate this new reality into. Has resulted in a multicultural beauty category that continues to outpace growth in the general market. Already the demographic composition of the US.

But just because you understand. The face of America is changing Gen Z is the most multicultural generation to date. The increasing diversity of the country bodes well for the beauty industry.

Black Brown women in particular are already highly engaged spending 75 BN. This involves developing targeted lines and marketing strategies to target consumers from diverse cultural and. Its this approach that has put the region on course to achieve record sales of 90bn by 2020 a 45 growth over the last decadei.

Multicultural and ethnic beauty brands are already providing formidable competition to so-called mainstream brands with such brands seeing a 37 increase in 2014 according to research by global consulting and research firm Kline Company. In recent years the demand for multicultural beauty products has grown in part due to the expanding middle classes in emerging markets. In fact given that three-quarters of the global population is not white multicultural beauty is not only the fastest growing market for cosmetics companies but will become inevitably its largest by a long way.

The magazine also provides invaluable product knowledge industry news and insights for retail store owners manufacturers distributors and professionals in the barber and beauty supply industry. Then came the launch of FENTYBeauty in Fall 2017. Despite the opportunities multicultural beauty is not a straightforward market and defining its scope could be a challenge.

Market Analysis and Opportunities provides an analysis of market size competitive landscape and trends in beauty and grooming among products marketed to the expanding ethnic community such as African Americans Asians. Far from experiencing exclusion from the multicultural beauty market due to the preferences for skin whitening in the West compared with skin tanning in the East the skin care sector is seeing growth through adopting natural sustainable and biotechnological messages. Multicultural beauty is being increasingly explored for future growth.