Vivrant Beauty

After seven years the former attorney and Harlem native decided to leave corporate America to open the beauty boutique in the heart of her own community.

Vivrant beauty. Vivrant Beauty Years ago when founder and former attorney Desiree Verdejo noticed her Harlem neighborhood was missing a beauty destination filled with products made for and by Black women she gathered the resources and made it happen herself in 2015. We wondered what its been like for Verdejo to transition from store proprietor to skincare entrepreneur and guide her brand in the midst of the pandemic and Black Lives Matter. 220 Saint Nicholas Avenue New York 10027 New York United States.

Ad Buy Trendy New Dresses from REVOLVE. And while she knows there are plenty of places to buy lipstick and shampoo Verdejo sees Vivrant. Vivrant Beautys shelves are proudly lined with ingredient-conscious women-owned person-of-color owned and local beauty brands.

Nearly a century after the Harlem Renaissancea period when African Americans shook up the art scene in uptown NYCHarlem welcomed Vivrant Beauty the neighborhoods first luxury beauty. Weve been obsessed with lashes for a long time so our mission was a no-brainer. A blend of coconut and monoi oils that adds shine to second-day natural hair.

Big risk often lead to success and owner of Vivrant Beauty Desiree Verdejo is proof of this. Vivrant Beauty is the boutique that was sorely missing from the beauty retail landscape. Vibrant market is a beauty and wellness shop where we believe that what you put on your body is what you put in your body.

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Frustrated by this glaring gap in cosmetics offerings for women of color Desiree Verdejo decided to ditch her high-powered career as a lawyer to open Vivrant Beauty a beauty boutique in New York. Call or text 504 206-4419 for questions. Central Harlem New York.